Sometimes people believe Bunny Approved is a big company with lots of employees, which is very flattering. The truth is, it officially consists of one person and unofficially of two humans and two bunnies. Here’s a little look behind-the-scenes…

Bunny Office

Taking pictures of the new gift boxes.

My name is Christina and I am the owner of Bunny Approved. Also, I am the one who packs your orders, e-mails you when you have a question or problem, interacts with everyone on social media, updates the website, writes the articles, handles the finances, and takes all the pictures. Most of the website was created by me with a bit of help and guidance from a couple of programmers – including my husband, Shawn. He’s the one who adds custom functionality to the website, fixes issues way beyond my programming skills, and gives me input on new ideas. Oh, and he’s one half of the Bunstructors. Can’t forget that!

Our Studio

Our “studio”. I take pictures whenever the bunnies happen to hop in front of the backdrop…

And then there are our rabbits. Bunny is the boss, the face of the business, and the official product tester. He’s the reason Bunny Approved exists – when we first adopted him, we realized that pet stores in the US had very few toys for rabbits and the ones they had didn’t interest him one bit. We were able to ask family members in Europe to send more interesting items over to us, but what about all the other bunnies out there!? That’s when the idea for this shop was born.

Every day Bunny is busy making sure the toys and snacks are the best available out there. No matter how many treats he has to eat and how many toys he has to play with, he will get it done – and take 25 naps in between. Bailey helps him with those tasks and shares the spotlight.

Receiving Shelves

We had just received a bunch of new items. These are ready to be unpacked and shelved!

We don’t have a fancy warehouse or retail space somewhere. Bunny Approved is based out of our home. Instead of a dining area and guest room, we have an office and neat rows of shelves with storage space. The shelves are filled with all kinds of rabbit toys, snacks, and other accessories. The bunnies are allowed in the office, but don’t worry, they don’t get to go anywhere near the products. Bunny would insist on testing everything!

We purchased products at full price for a while to see if there was even a demand for them. Then I began to contact different manufacturers and wholesalers – you wouldn’t believe how difficult it was to find people willing to work with us. I definitely learned that every step in the right direction always takes much longer than anticipated. Our goal was to only offer items that we would give our own bunnies, but we were restricted by the amount of money we had and by the number of companies that answered my e-mails and calls.

Rabbit Products on Shelf

In 2013 we had one shelf only.

When we first started out on this venture we had just enough money to place one small wholesale order to fill one shelf. It’s always difficult to predict which items sell quickly and which ones will sit on the shelves for a while. It’s especially important to make a good prediction when you rely on sales to purchase more products! Slowly slowly we see-sawed our way up, always reinvesting the profits to get more items, always working long hours without any pay (other small business owners might be able to relate to that). At the time I had a full-time job, too, which I kept until we moved to Concord last December. Some friends and family members think we are crazy, others love the idea! Either way, it never fails to amuse me to see the look on a stranger’s face when I tell him I “own an online retail business for pet rabbits”. Ha!

Office Rabbit Shop

Where the orders get packed. See the shipping boxes under the table?

It’s been a lot of hard work and we still don’t have all the products we want to offer. Bunny Approved is still small, there is still so much to do, so many goals to reach, and I absolutely love doing it! It makes us so happy to see your bunnies enjoy “our” toys and snacks and to know that people like the website and social media community. We both know so many of you and your rabbits by name and it all feels like an extended family.

We’ve come a long way from the very first facebook post on June 30th, 2012 and are so very grateful to everyone who has supported us along the way and continues to support us! Every view, like, comment, share, and purchase is appreciated! And who knows, maybe one day we can have a dining room again.

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10 Comments

  1. Mel
    Mel On October 15, 2014 at 4:21 pm

    Thank you so much for this post! Very inspirational.

  2. Vicki, Bigs and Tux!
    Vicki, Bigs and Tux! On October 15, 2014 at 5:22 pm

    So cool. Feels like me and the bunnies have been there since the beginning! Even if I don’t buy much, I love to look, and read about what is going on. I also love to share your website with others that love bunnies. Also share with people that I meet at the shelter that are looking at the bunnies and are thinking about adopting :)

    • Bunny Approved
      Bunny Approved On October 16, 2014 at 8:40 am

      Yes, I think you have! Thank you so much for sharing! Glad to have you in the community and see Bigs and Tux every now an then.

  3. Marsha Bone
    Marsha Bone On October 15, 2014 at 8:00 pm

    Love Bunny Approved and Bunny and Baily. Just waiting until the end of month to place order. Have a place for the posters now, need the first aid kit but waiting for the name of Isabella’s Secret Santa bun so I can purchase some things for him/her. :)

    • Bunny Approved
      Bunny Approved On October 16, 2014 at 8:42 am

      You’ve been there for a long time, too! We love hearing from Isabella and appreciate your orders and input.

  4. Paris
    Paris On April 25, 2015 at 3:25 pm

    Hello,
    I just discovered your site while looking for ideas to improve my bunny’s home and toys. Great ideas! Billy will love them! Billy is alone all day while I work and my sons are at school so we give him extra attention and love in the evenings and weekends. Billy is a 4 lb all white dwarf who is an absolute love. He plays outside with us, travels in the car, goes to gramma’s and all vacations with us. We live in Massachusetts. Thank you for all you do for the Bunnies and their humans!

  5. Barbara Roidl
    Barbara Roidl On September 13, 2015 at 11:39 am

    Good morning, Christina and Bunny!
    I was introduced to your online store and the products you sell at the Rabbit Haven Auction last night! I loved the bunny tunnel! As I was outbid at the last minute )-: I set out to research the product online this morning. And I LOVED reading the “Behind-the Scenes” information: Thank you for writing it up! It makes it so much more personal to “meet” you like this.
    I am from Germany myself and well aware of the issues one encounters when trying to get products that are readily available there and not at all here in the US! So hats off to you for working this out.
    I am sure that Bunny and Bailey both appreciate your dedication to them: Please give them greetings from our four resident bunnies: Noni, the little Holland Lop female who rules the roost and her three male lionhead companions Bivouac, Henry and Kramer!

    Thank you,

    Barbara

    • Bunny Approved
      Bunny Approved On September 15, 2015 at 7:15 pm

      Hello Barbara! Nice to hear from a fellow German in the US! Glad the tunnel was a hit at the auction. We will have lots more shortly if you are still interested. All the best to you and your Noni and her husbuns. :)

  6. Tina Gilson
    Tina Gilson On February 20, 2016 at 1:23 pm

    Christina – I just discovered your website today and have already recommended it to the members of my group, Alamo City House Rabbits. We are a new Facebook group for house rabbit owners in the San Antonio, Texas, area. (Ich bin auch Tex-Deutsche!) Maybe one day we can expand and have a bricks & mortar rescue group. San Antonio is a desert of information on house rabbits. I love your website and the products you offer. My only problem right now is deciding what to buy. Thank you for the wonderful information and articles on house rabbit care. What I found especially helpful was the videos you post of your own rabbits using the SmartBunny toys. So much more effective than a photo. Well, thank you and tschus!

    • Bunny Approved
      Bunny Approved On February 22, 2016 at 9:03 am

      Thank you so much! Let me know if you need help deciding. You may know some of the items from Germany, though. Our bunnies will always be happy to demonstrate how the toys work! Ha!

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